About

I had the idea for my first GI²RL design during a course in electromagnetism at McGill University. The professor wrote the formula for the power dissipated by a resistor on the chalkboard — P = IV = I²R — and I thought, Huh, left and right multiply by G and L...and you've got Girl Power! Cute.

I told myself I should put it on a T-shirt and sell it in the Physics department. Instead, I put it off for eighteen years— though every so often the idea would bonk me on the head, like the coconut in "DK Jungle Parkway" for Mario Kart 64 that pummels any racer who has gone off course. 

Well, I finally caved to the coconut. I wrote a short LaTeX script—a typesetting system used by scientists and engineers—to replicate the prose and equation text in IEEE Transactions, one of the top engineering journals. Then I squeezed the letters together a little bit until it looked balanced. 

And as soon as I finished that first design, others at the intersection of physics and the feminine came to mind, weaving scientific concepts like power, potential, and force into expressions of female identity.

To me, the designs represent the creative human spirit expressing itself in the hard sciences. Our theories are—actually, never mind. I was about to write an essay. Anyway, I feared more bonks, so I started this brand.

Feels on course. Hope you like it!

— Charles